Hindu deities on the Beer bottle is offensive and hurtful!

hindu goddess on beer bottle

I have become aware about the picture of Hindu deities on the bottle of Beer in NSW.  The juxtaposed picture has Goddess Lakshmi and Lord Ganesha with the head of a Cow in one hand and fire coming out of the Lord Ganesha’s head.

When you visit their website (http://www.brookvaleunion.com.au), you will see the picture there too. The website describes their products “Brookvale Union Apple Cider (5.2% ABV) and Brookvale Union Ginger Beer (4.0% ABV)”, indicating they are Alcoholic beverages. This inappropriate picture becomes the picture of Sachin Tendulkar when you place the cursor over the pic. This is in very poor taste and obviously very cheap, besides being insensitive.

This is offensive, unacceptable and objectionable. Lord Ganesha is one of the most important deities of Hinduism and is worshipped for wisdom. Lord Ganesha  is invoked for blessings before any work. Goddess Lakshmi is worshipped for the fortune and wealth.

Hinduism is the third largest religion and is a peaceful religion.

There is a trend among some to use deities of Hinduism inappropriately, which should stop.

Brookvale Union Brewery in Northern New South Wales. Australia is wrong to place deities of Hinduism in the label of its Ginger beer bottle, hurting the feelings of Hindus. Using deities and symbols of Hinduism in this grossly inappropriate and offensive manner is not a matter of joke or fun.

They have a tagline of “Quality Nonsense”, but to us, hurting religious feelings of people is nothing but “Nonsense” and there is no “quality” in it.

We condemn this behaviour.

We ask them to;

1. remove these labels,

2. stop using pictures of deities of Hinduism in their beer bottles,

3. apologise for hurting the feeling of Hinduism practitioners.


Dr Yadu Singh/Sydney/10th Nov, 2013