Independent Review finds the Ganesh Video decision of Advertising Standards Bureau wrong

Sydney, 21 November, 2017

Finally, it’s a victory for common sense. It’s also a victory for our community.

As we know, there were concerns about a video by Meat and Livestock Australia (MLA), which used Lord Ganesh in it.

 Lamb video

Concerns were raised by various Indian community groups throughout Australia.

We too did our part. I organised a  meeting with NSW Minister for Multiculturalism, Ray Williams in Sydney. Minister wrote to relevant parties including Prime Minister of Australia.

https://yadusingh.com/2017/09/11/community-reps-meet-minister-for-multiculturalism-on-lord-ganesh-video/
https://yadusingh.com/2017/09/14/nsw-minister-for-multiculturalism-writes-to-meat-and-livestock-australia-and-prime-minister-about-lord-ganesh-video/

Formal complaints were submitted to Advertising Standards Bureau, which dismissed the complaints.

https://yadusingh.com/2017/09/18/advertisement-standards-bureau-dismisses-complaints-about-ganesh-video/the An independent review

This decision was appealed and requests were made for an independent review.

KARTHIKARASU from Melbourne took the lead and submitted the request for an independent review. This was a constructive, targeted, wise and a right step, unlike some others who, for their self promotion,  were more into unproductive stunts, which failed miserably, and ended up harming our community.

Appreciations are also in order for many others including team at Durga Temple in Melbourne and Kapil Sachdeva from Queensland for doing what was necessary.

Independent review has found that decision by Advertising Standards Bureau was incorrect.

Submission for Review-KarthikARASU_Complaint reference number 0412-17 MLA ad on Lord Ganesha

Review Decision-0412-17 on Lord Ganesh Video by MLA

Karthik was rightly and justifiably thrilled with the outcome and said “So happy to receive this good news, not sure how it will transpire in getting that derogatory advertisement removed from online platforms, but I am feeling ecstatic! This is a Victory for the entire community and it is because of the United fight & efforts of the entire community!”

Kudos, Karthik. Great job. We all are just as thrilled.

MLA disagreed with this outcome, but informed that the offending video was not being currently used.

Dr Yadu Singh

http://www.facebook.com/DoctorYaduSingh

http://www.twitter.com/dryadusingh

Community reps meet Minister for Multiculturalism on Lord Ganesh Video

Sydney, 11 September, 2017

Community Reps with Minister Ray Williams re Lord Ganesh Video

I was pleased to be able to organize a meeting of the Indian community Representatives with The Minister for Multiculturalism, The Hon Ray Williams & Chair of Multicultural NSW, Dr Harry Harinath, today in the Multicultural NSW Offices in Parramatta, Sydney to discuss the Meat and Livestock Australia’s (MLA) offensive video involving Lord Ganesh. The Chief Executive Officer of Multicultural NSW, Mr Hakan Harman, was also present.

Community reps included people from not only Hinduism faith but also from Sikhism and Islamic faith. Seventeen community leaders took part in this meeting, and they included Mr Jagtar Singh, Ms Pallavi Sinha, Mr Gurdeep Singh, Ms Anju Kalra, Mr Surinder Bhogal, Mr Shamim Khan, Mr Brijrajsinh Jhala, Mr Premjitsinh Rathod, Mr Sri Ranga Reddy, Pandit Athreya Ramachandran, Pandit Krishnamurthi Venkataraman, Mr Chirag Parikh, Dr Manish Bhutada, Mr Anagan Babu, Mr Tara Chand Sharma, Dr Nihal Agar and myself (Dr Yadu Singh).

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Every rep expressed their unhappiness with the video. Lord Ganesh is one of the most revered deity of Hinduism and is invoked before every religious activity among Hindus. The video is an advertisement for Lamb. Alcohol is also shown to be served in the video. To people from Hinduism faith, associating Lord Ganesh with meat and Alcohol is inappropriate, incorrect, offensive and hurtful.  They also felt that use of deities and religious figures of any religion for commercial use is wrong. It was also felt that the timing of the ad video was particularly hurtful as the video came out only a few days after Indians celebrated Ganesh Chaturthi all over the world. Reps also felt that video like this don’t help the multiculturalism in Australia and end up creating disharmony and undermine cohesion in the community.  They generate a bad image of Australia, which, otherwise, is a successful example of multiculturalism. A rep also mentioned that Meat and Livestock Australia receives funding from the Government sources, which meant that our taxes are being used to abuse our beliefs and portray our deities inappropriately. This is unacceptable.

Community reps urged the Minister and Multicultural NSW to take the matter of the offensive Video up with relevant authorities, including relevant ministers in the Federal Government, and get the video taken out of circulation. The minister was also urged to get the standards of advertisement reviewed to ensure that public videos are not allowed to use religiously insensitive and offensive  materials.

The minister agreed that the community is offended and agitated. He agreed to write a letter to the Meat and Livestock Australia (MLA) and to the Federal Government authorities, seeking remedial action.

A proposed protest march to MLA offices in North Sydney is a potential step which our community is planning, but it has been postponed for some time to see the outcome following the discussion today. There will be community consultation in this regard sometime in the future.

Community reps thanked the Minister and Dr Harinath for the meeting.

Dr Yadu Singh

fianinc1@gmail.com

http://www.facebook.com/DoctorYaduSingh

http://www.twitter.com/dryadusingh