Independent Review finds the Ganesh Video decision of Advertising Standards Bureau wrong

Sydney, 21 November, 2017

Finally, it’s a victory for common sense. It’s also a victory for our community.

As we know, there were concerns about a video by Meat and Livestock Australia (MLA), which used Lord Ganesh in it.

 Lamb video

Concerns were raised by various Indian community groups throughout Australia.

We too did our part. I organised a  meeting with NSW Minister for Multiculturalism, Ray Williams in Sydney. Minister wrote to relevant parties including Prime Minister of Australia.

Formal complaints were submitted to Advertising Standards Bureau, which dismissed the complaints. An independent review

This decision was appealed and requests were made for an independent review.

KARTHIKARASU from Melbourne took the lead and submitted the request for an independent review. This was a constructive, targeted, wise and a right step, unlike some others who, for their self promotion,  were more into unproductive stunts, which failed miserably, and ended up harming our community.

Appreciations are also in order for many others including team at Durga Temple in Melbourne and Kapil Sachdeva from Queensland for doing what was necessary.

Independent review has found that decision by Advertising Standards Bureau was incorrect.

Submission for Review-KarthikARASU_Complaint reference number 0412-17 MLA ad on Lord Ganesha

Review Decision-0412-17 on Lord Ganesh Video by MLA

Karthik was rightly and justifiably thrilled with the outcome and said “So happy to receive this good news, not sure how it will transpire in getting that derogatory advertisement removed from online platforms, but I am feeling ecstatic! This is a Victory for the entire community and it is because of the United fight & efforts of the entire community!”

Kudos, Karthik. Great job. We all are just as thrilled.

MLA disagreed with this outcome, but informed that the offending video was not being currently used.

Dr Yadu Singh

This video is inappropriate

Sydney, September, 2017

What do you think?

Is it funny or inappropriate?


Meat and Livestock Australia (MLA) has published an advertisement Video, which has Gods from various religions, including Lord Ganesh from Hinduism. Defenders of the video have pointed that it is clearly a satire and humorous, but others disagree. 

While many Hindu Australians have found the depiction of Lord Ganesh in this Video inappropriate and offensive for a variety of reasons including the fact the Lord Ganesh is not known to be associated with meat and alcohol, there are some who found it be funny, but without any sense of offence. Yet some others have pointed out that MLA has not been fair or balanced, or even brave enough, as they did not include religious figures from Islam, apart from a casual mention of their Prophet.

Lord Ganesh is a revered deity of Hinduism. Only a few days ago, Hindu Australians, just like Indians all over the world, celebrated “Ganesh Chaturthi” enthusiastically and in big numbers.

MLA’s agenda is quite clear. They wanted to create a controversy to generate publicity, and they have achieved their goal.

If I was the one who made the decision to have this video, I wouldn’t have done it or agreed with it. I don’t see much merit in hurting people’s sentiments without much reason or basis.

Dr Yadu Singh