Air India’s ‘Fly to Europe the Indian way’ is a great campaign for travellers to India and Europe

Sydney/2 December, 2016

I had an opportunity to discuss various things with AIR INDIA management in Australia recently.

It is obvious that they are proactive and have a clear vision about where they want Air India to be placed at. CEO Ashwani Lohani-led Air India management is on the roll.

I was very impressed to hear about their “Fly to Europe the Indian Way” campaign, which is great for those who are travelling to India and also to those who are travelling to Europe.

If they are travelling to India from Australia, they have an option to extend their travel to 8 destinations in Europe with quite an economical package.

If they are flying to Europe from Australia, they can easily do so via India (Indian way) and see icons like Taj Mahal, without needing too much to spend on their air journey.

European destinations included are London, Rome, Milan, Frankfurt, Vienna, Madrid, Birmingham and Paris. Air India destinations in India are most major cities.

Stop over in India can be either during inbound or outbound journey. It is quite flexible..

Starting fares from Sydney or Melbourne to Europe via India are from $966 to $1272 (inclusive of all taxes). Details from Air India on 02 92833370 (Sydney number) and Travel professionals of your choice.

This offer is for limited sale until all allocated seats are sold off.

This package is quite innovative and is going to be quite attractive.

I am aware that Australia-India-Australia segment of Air India business is growing and is already profitable. This new package is going to add to Air India’s profitability. It might be worth mentioning that almost all Air India planes are the latest variety and have advanced facilities for passengers’ comfort.

I am optimistic and confident that Air India will be going strength to strength, if its management continues to come out with innovative and passenger-friendly airfares and routes.

It will add to, and multiply, the success of both Air India and India Tourism, if they can interact and work together for campaigns like this.

Dr Yadu Singh

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